What Does A Copywriter Do?
I’m so happy to see you here because over a decade ago I had typed “What does a copywriter do?” on Google followed by “World’s highest paying writing jobs?”. That’s why I’ll keep things simple and get straight to it. There are a lot of misconceptions about what a copywriter does and more so in India where people often assume a copywriter is someone who helps you copyright things. Hilarious? Yes. is it truly what people think? Also yes.(Which I think makes it kind of sad but, let’s move on because you’ll probably skip this intro anyway!) So, What Does A Copywriter Do? A copywriter in simple terms is a person responsible for choosing the right words to communicate a thought, usually with the intention of impacting the reader’s decision making regarding a product or service. It isn’t all that simple though, a copywriter generally thinks of an idea and then types down different samples of content called “copy” that can be used to explain/sell the idea. The size of the copy, th